Her Matters, a female-founded medical clinic in Canberra, ACT, offers a vibrant and fresh take on women’s healthcare. The client was determined to push the creative and playful boundaries for her business and brand.

My approach:

Striking the balance between a bold, vibrant and playful personality and professionalism was mandatory. 

In keeping with such a fun business name, I used wordplay extensively, especially around the word ‘matter’. This is seen especially in the calls-to-action, such as “Ready to take care of your matters?” and “Let’s talk about what matters.”

Despite the playful language, readability is very high across the entire website.

A huge thank you to Bandit Design Group for engaging me for this project; your collaboration and creativity helped elevate my work.