Utilities are often seen as dry and homogeneous. So, I was thrilled to work with Tas Gas Retail as they rebranded to Solstice Energy and introduced “different energy” to Tasmanians in 2023/4.

The new brand identity, created by Principals and XXVI, was distinctly Tasmanian with its balance of quirk and sensibility.

The team was a pleasure to collaborate with, rejuvenated by the rebrand and passionate about their work.

Fast forward to 2025 and I am still engaged to write copy for direct response and promotional campaigns.

Deliverables:

Customer letters and emails (including a welcome letter sequence and payment arrangement notices), Interactive Voice Response phone scripts, SMS copy, customer charters, employee packs, online MySolstice Customer Portal, website FAQs.

I also wrote a “Switch to Solstice” webpage. While the copy needed to be short and punchy, I still found opportunities to inject personality; for headings, I used energy-related wordplay such as ‘Take charge of your energy’ and ‘You’ll be powered up in a flash’.