My work for lululemon began in 2019 when I became the social media lead for lululemon New Zealand and continued throughout 2020-21 when I stepped up into the Digital & Social Media Lead role for Australia & New Zealand. Since leaving the company, I am regularly contracted to write for e-commerce, digital marketing, email, and digital and retail brand experiences.

Recent highlights

In-store signage for lululemon Align™’s 10-year anniversary in Korea, omni-channel copy to announce Lewis Hamilton as a lululemon Ambassador in the Australia & New Zealand markets, TVC voiceovers for Foxtel and Binge to launch lululemon Align No Line™, campaign taglines for outerwear 2025 campaigns.